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McGriff Rolls Out New Consolidated Website as Part of Rebranding Campaign

December 5, 2020

McGriff today announced it has unveiled a new website at

The new site is the consolidation of previous websites for McGriff Insurance Services, Inc., and McGriff, Seibels & Williams, Inc., the retail insurance subsidiaries of Truist Insurance Holdings, Inc. This site launch represents a major step in the “One McGriff” rebranding campaign, designed to simplify the firm’s overall identity, which began in May.

“We’re excited to draw the curtain on what is really a state-of-the-art website that reflects our new streamlined operational structure,” said McGriff CEO Rick Ulmer. “The new site was built to perfectly mirror our highly personalized service philosophy across all delivery channels. We’re now one brand, one firm—dedicated to an exceptional experience for all of our insurance, risk management, and employee benefits customers.”

As part of the rebranding, McGriff is realigning operations geographically and streamlining processes to position resources closer to clients.

“This is all about making it easier than ever before for our clients to do business with us,” said Ulmer. “While our brand is changing, there’s a lot that’s staying the same—our ‘client first’ commitment; the insurance, risk management, and employee benefit solutions that help our clients manage costs and mitigate risks; and our dedicated industry practices that provide unmatched market expertise.”

The consolidated McGriff organization includes more than 120 offices across the nation, with more than 3,800 teammates.

The brand transition also includes a new single McGriff logo and updated design and branding elements.

About McGriff

McGriff, which comprises McGriff Insurance Services, Inc., and McGriff, Seibels & Williams, Inc., is a full-service insurance broker providing risk management and insurance solutions to clients across the United States. The firm’s coverages include commercial property and casualty, corporate bonding and surety services, cyber, management liability, captives and alternative risk transfer programs, small business, employee benefits, title insurance, personal lines, and life and health. McGriff is a subsidiary of Truist Insurance Holdings, Inc.(opens in a new tab)

About Truist Insurance Holdings

Truist Insurance Holdings, Inc.(opens in a new tab), the sixth largest insurance broker in the nation and seventh largest in the world, is a wholly-owned subsidiary of Truist Bank. Truist Insurance Holdings operates more than 200 offices through subsidiaries McGriff Insurance Services, Inc.; McGriff, Seibels & Williams, Inc.; CRC Insurance Services; Crump Life Insurance Services; and AmRisc, LLC. 

Insurance products and services offered through McGriff Insurance Services, LLC, a subsidiary of TIH Insurance Holdings, LCC, are not a deposit, not FDIC insured, not guaranteed by a bank, not insured by any federal government agency and may go down in value.

McGriff Insurance Services, LLC. CA License #0C64544