McGriff Homepage

McGriff introduces new digital marketplace for personal insurance

March 17, 2022

McGriff, one of the leading full-service retail insurance brokers in the U.S., announced today the launch of its online personal insurance marketplace that combines touch and technology to make insurance shopping simple and seamless for consumers. In an effort to deliver a superior client experience and promote financial wellness, McGriff partnered with insurtech Covered to develop a customized, agent-assisted digital insurance platform to deliver insurance solutions to consumers while maintaining a timely, personalized approach. McGriff powered by Covered provides an integrated experience for individuals and families when purchasing a home or car, or when they want to review their insurance to make sure they have the right coverage for the right price.

Using the platform, clients across the country can shop digitally but may consult with an agent through chat, text, email, or a call when needed. The McGriff and Covered partnership combines human touch and technology, allowing McGriff to serve a broader range of people that live in an environment that demands evolution.

 “One thing we’ve learned in the last two years is that the insurance buying process has to be adaptable for the client and for the environment in which they live. In other words, we need to make the insurance shopping experience as easy as possible for any customer in any situation, said Renee Keen, chief executive officer for Small Business and Personal Lines at McGriff.

“Our partnership with Covered allows us to serve an even broader range of individuals and families with a digital solution that leverages relationships with many of the nation’s top carriers. We believe it provides an enhanced customer experience and increases customer retention.”

“That’s why we call McGriff powered by Covered the simpler, smarter insurance marketplace.”

To learn more about McGriff powered by Covered, visit

About McGriff

McGriff is a full-service insurance broker providing risk management and insurance solutions to clients across the United States. The firm’s coverages include commercial property and casualty, corporate bonding and surety services, cyber, management liability, captives and alternative risk transfer programs, small business, employee benefits, title insurance, personal lines, and life and health. McGriff Insurance Services, Inc. is a subsidiary of Truist Insurance Holdings.

About Truist Insurance Holdings

Truist Insurance Holdings, Inc., the sixth largest insurance broker in the U.S. and seventh largest in the world, is a wholly-owned subsidiary of Truist Bank. Truist Insurance Holdings operates more than 250 offices through its subsidiaries:  McGriff Insurance Services, Inc.; CRC Insurance Services, Inc.; Crump Life Insurance Services, Inc.; AmRisc, LLC; and its Premium Finance companies (AFCO Credit Corporation, Prime Rate Premium Finance Corporation, Inc., and CAFO Inc.). 

About Covered Insurance Solutions, Inc.

Covered is the leading embedded insurance platform and most trusted partner for lenders, banks, servicers, and fintech companies. As a leading independent, innovative InsurTech, they offer a comprehensive online insurance marketplace with over eight insurance products, personalized quote options from 30+ carriers, and multiple policy purchase methods. They make it easy to compare, shop, and purchase personalized insurance in minutes with the best coverage and rates, while our licensed Covered Advisors add a human touch to the insurance shopping experience by providing tailored service to each customer.

Winner of Housingwire 2018, 2019, 2020 HW Tech100™ and one of Kairos’ “50 World-Changing Startups to Watch”, featured in Wired, Inc Magazine, and more. Learn more at

Insurance products and services offered through McGriff Insurance Services, LLC, a subsidiary of TIH Insurance Holdings, LLC, are not a deposit, not FDIC insured, not guaranteed by a bank, not insured by any federal government agency and may go down in value.

McGriff Insurance Services, LLC. CA License #0C64544