Flooding events are happening everywhere, not just along the coast or in what were once considered high-risk flood zones. In 2025 alone, devastating floods hit places as geographically diverse as New York, Texas, Kentucky, and North Carolina, many of which aren’t traditionally considered flood-prone areas. Moreover, flood season is year-round. From snowmelt and stalled weather systems to urban sprawl and outdated infrastructure, flooding is now a nationwide risk. And yet, flood insurance remains optional for most Americans—until it’s too late.
This summer has brought a relentless series of storms that have overwhelmed communities across the country. In fact, AccuWeather reports that flash flood incidents in 2025 are up 70% compared to the 10-year historical average. What’s driving the increase? Intensifying summer heat is supercharging slow-moving thunderstorms, leading to intense rainfall over short periods, especially when these systems linger over flood-prone terrain or densely built urban areas.
Too often, flood insurance is not top of mind for homeowners and business owners who believe they’re “not in a flood zone.” In reality, more than 40% of flood claims come from properties outside designated high-risk zones.2 One reason is because of outdated flood maps. Also, real estate professionals and lenders may downplay risk to avoid complicating transactions.
But water doesn’t care about zoning. It takes advantage of topography, pressure systems, and blocked drains, and every year, more neighborhoods are learning that the hard way. In 2023, the total claims paid by NFIP amounted to $3.3 billion, a sharp increase from $2.1 billion in 2022.3
Fortunately, coverage options have expanded so that flood insurance can become a necessary part of comprehensive risk management:
The Senate in July reintroduced the Flood Insurance Relief Act in Congress, which would allow consumers to deduct up to $2,500 annually from their federal income taxes for flood insurance premiums paid to the NFIP or to private insurers. If passed, this tax break could make flood insurance more affordable for homeowners and businesses, particularly in moderate- and low-risk areas, to obtain coverage proactively rather than reactively.
It’s time to stop thinking about floods as rare or seasonal events. Flood season now runs from January 1 to December 31. The idea that only beachfront homes or riverfront cabins need protection is dangerously outdated.
Every property owner, whether in the mountains, the suburbs, or an urban environment, explore their flood insurance options. With more choices and evolving technologies like parametric policies, protection is easier to get than ever. But the most important step is the first one: realizing that flood risk is everywhere and coverage is too.
Karissa Nadeau, ANFI
Flood Program Manager